Hotel Review: Fierro, Buenos Aires

One of the latest additions to the growing family of hip boutique hotels in Buenos Aires, Fierro Hotel is right in the heart of the fashionable Palermo-Hollywood neighbourhood, walking distance of the many attractions found in the area and its trendy boutiques, bars and cafes.

A smart butler ushers me through the minimalist glass entrance into the lobby, which offers a welcoming multisensory experience: the bold colours, clean lines, the smell of fresh coffee and the subtle music seem to invite you in and enjoy the comforts on offer.

It is clear that the designer has spent a great deal of attention on the brand: the iconic logo is subtly omnipresent and it goes hand in hand with the bold deep red colour, which becomes in itself a defining design element, complementing the minimalist black furniture.
The cool music that plays in the background can be downloaded by pointing your mobile phone at a special barcode on the door, inviting you to use it as a soundtrack to your Buenos Aires experience.

I have a quick nosy around the ground floor, after I check in with the friendly staff, to discover the intimate restaurant and bar just behind the lobby and a pretty courtyard at the back, cleverly landscaped with the right choice of plants and outdoor furniture to create different relaxation areas. I stop here for a while to enjoy the fresh air and a nice cold drink before being taken to my room.

My Superior Suite is surprisingly large, with an enormous bed covered in Egyptian cotton sheets on one side and a lounge area with table and a comfy sofa closer to the large floor to ceiling window overlooking the leafy street below. The room has hard wood floors throughout and textured grey wallpapers.  There is a mini kitchenette area with a very welcome Nespresso coffee machine, a work area with a desk and a 32” TV.

I plug my phone to the docking station to play my own music and I jump straight into the massive shower, where the water comes at the perfect pressure and just at the right temperature, straight away! The bathroom is light and spacious; the tiles used definitely add a sense of luxury, together with the choice of organic toiletries. I’m impressed, especially given that the standard of bathrooms in some of the hotels I visited in Buenos Aires was not always as great.

One of the gems of the Fierro Hotel is its heated rooftop pool, which, albeit small, offers a great cooling experience on a hot Argentinian day, topped by fantastic views over Palermo.

After a night out in the city I go back to my room exhausted from all the walking, the eating and drinking, to sink into my bed, realising what a difference premium linen can do to your sleep: the sheets were so soft and velvety that I felt almost hugged by them! I enjoyed a great night sleep.

According to some, you can have the best breakfast in town here, but sadly I cannot vouch for this as I had planned a very early day trip across the Rio de la Plata to visit the town of Sacramento, in Uruguay. This also meant I could not try the hotel’s in-house eatery, the Hernán Gipponi Restaurante, which has had great reviews due to its modern take on Argentinian and international dishes.

The Fierro Hotel represents the quintessential idea of a hip boutique hotel to the dot: small enough to feel cosy, modern and stylish, trendy throughout, minimalistic yet bold. Perfect match to a city that is equally as stylish and bold as Buenos Aires.